One explanation for this is that he is trying to prove to his oligarch friends that he can make people buy anything. Or maybe he built some kind of matter / anti-matter thing, where he can harness all the irony released by people walking around wearing these.

The site has a few pictures and this one is my favorite:

I especially like how the guy individual modeling the fanny pack for us is also wearing gray stretch pants. Well, at least now he or she has a place to put his or her wallet and/or car keys.

Sidenote: this blog required a new category. I can’t think of any other points to make about fanny packs, so it might be a while before I write anything else on this subject.