Sage Lewis runs a website marketing firm in Akron and he posts video commentaries on YouTube. I really like how candid he is in his posts.
Anyhow, he made one post called “Search Engines Optimization Expectations”.
I typed out what I believe are his main points below.
- A brand-new domain takes six months to a year to start showing up in Google.
- Getting good positions in Google is really hard. The key is links pointing into your site from external sites, and that happens when you have good content.
- Google owes you nothing, and you can’t buy your way to the top of the rankings.
- You have to have content and lots of it. You have to be a resource and you have to be relevant.
- You have to use phrases in your content. If you want to appear in searches for the term “franchise” you need to be talking about franchises in your site.
- It takes as long as it takes. The more competitive, the longer the delay.
- You do it until. Keep working it until works.
- Kill off multiple domains.
- Don’t hide content. No white-on-white content, no hidden DHTML, etc. The key is good content.
- Trust SEO for at least a year. It takes a while to get results.
I agree with most of this. There doesn’t seem to be any secret shortcut to the top of search ranks. The most reliable way there is by hosting content that other people want to find, and presenting it in a search-engine friendly format. I feel like his remarks support my belief that search engine ranking is an efficient market.
However, I don’t think I really understand what he means by “you do it until”. Does he mean that you must keep shoveling money into the SEO consultants accounts indefinitely? That seems a little self-serving.
Additionally, I also don’t know if it is really true that Google time-delays new domains. I started up this blog recently, and I nearly immediately started showing up at the bottom of the first page for Google searches on certain terms. Go do a search on lua metatable examples or python logging or cleveland heights hookah bar and you’ll likely find this blog somewhere high up there.
All the search engines publish descriptions of what any web designer should do to maximize chances of getting a premium spot. What else can an honest SEO consultant offer me besides holding my hand while I implement these practices?
If I remember my theory correctly, a firm operating in an efficient, perfectly competitive marketplace should expect to earn no better (and no worse) than any use of the same labor and capital. In other words, ZERO ECONOMIC PROFIT.
Like I said at the beginning, Sage Lewis seems like a cool guy. I think this post is brilliant.
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Why we can get backlink if we write good content? if dont ? we can't get it? maybe what he said is other people will link to our post if they think our post is usefull. But we can also do link building our self so we dont have waiting to write good content first to get more backlink.
Ya Google owes you nothing. What ever it takes, Google still the king
sometime it is hard to say about getting backlink from courtesy of other people. Even if we write a good content, it is hard to find people to link to us, if it happen, it is just a very little who like to link.
Oh! I have this great stuff to share with you…
I agree with what you have to say…..
nice video of seo, onpage is main important factor in seo.
If you really want to have a good position in Google, you really need to work on it, not only SEO, but you need to use all the methods in making your site in a high place..
SEO is really the best way to drive more traffic.. I'm sure all of us know that
great post
All the search engines publish descriptions of what any web designer should do to maximize chances of getting a premium spot. What else can an honest SEO consultant offer me besides holding my hand while I implement these practices?
All the search engines publish descriptions of what any web designer should do to maximize chances of getting a premium spot. What else can an honest SEO consultant offer me besides holding my hand while I implement these practices?
… Sage Lewis must surely rue the day he did this video and posted it. ….. Anyways, I'd have to agree with your response
I have read many time the sentence that “SEO is not a rocket science” and i agree to some extent to this. I started my career of SEO from web development site and believe me its seems to be true for that “SEO is not a rocket science”, but in my last two project related to services and equipment sallying things change, all goes in my favor like i want. point is ” Its depend mainly on which site you are going to perform activities”.
Here tips by lewis this all are really best and I think that for ranking we do best work for that like put fresh and relevancy content this really best for ranking because now method of working is change so avoid copy content and all so this best for seo.
search engine optimization services